Updated: Jun 1, 2020
How to optimize a dental practice website
As increasing number of patients go online to look for services in the locality, and so it is becoming increasingly crucial for dentists to provide useful websites which precisely reflect the superior standards of service they offer to their patients.
Google's study has found that 97% of users are exploring digitally before choosing a service provider, so it is incredibly critical that the platform is designed to satisfy potential customers due to the omnipresence of tablets and smartphones.
Surveys have found that Google's first-page search results account for 91.5% of traffic, and creating a website is just one step away from attracting potential patients from Google. Here are some approaches to boost website traffic and attract more patients.
Load Speed of the website
When many web users switch to smartphones and tablets from desktops and notebook computers, it is becoming indispensable that the website is designed for fast loads. A study by Amazon shows that a one-second uptick in the frequency of page load times is US$ 1.6 billion compromised in business. This process is repeated across the internet, and companies lose potential clients by providing a slow website. The smartest way is to ensure that your homepage has faster load times. The right approach to do this is to access and follow Google's Page Speed Insights format.
Dental web page keywords
Most dentists acknowledge that their practice is a local organization, but many dentists struggle optimize this information. Optimize the “[city] dental cosmetic” and “cosmetic dentistry in [city]”. These are the keywords known as long-tail keywords. While they do not bring as much traffic as a 'dentist' search would, their benefit is to screen the patients for you, because people who want 'cosmetic dentistry in [city]' are closer to potential consumers. They also benefit from being almost as efficient as the most fundamental keywords. Many dental SEOs realise that it is complicated to find the right keywords to use for their practice, but definitely, with the right software it is getting easier.
Dental Optimization of business Pages
The most acceptable way to enhance the keywords you picked on the dental website is through the service pages. It is a long and slow process to work out each service you offer and in what location and then have the right pages for them; but it is essential to begin with the most useful keywords and then work there. The dental seo help of the service pages provides the completion of your optimisation for each page. You must also bear in mind that the information must be understood easily by the patient (don't try to think of google as a computer and try to trick it) because Google is always improving on the "natural language" scanning.
Design links and citations
All dental clinics are primarily local businesses, because of their demand in each locality. For the dental WebPages, local quotations with the right name, address and location are equally important. These quotes are often from high value diretories such as Facebook, Google My Business, Trip Advisor etc - sources that convey tremendous value from their connections.
Google uses these connections to calculate the power and value of a website. Thus it is critical to developing links from local directories to the website, especially dentistry websites and the Practice Team. These sites are seen by Google as trust signals for a specific reason - so you need to be listed on them.
Although Trust Signals do not directly affect themselves as link sources, they are nonetheless important as they inform visitors to your website that you are a trustworthy source of dental care in your area. These trust signals encourage customer involvement and conversion, and when you rank your site, Google does take this into account. For a particular example, when Google ranks the "Bounce rate" (how many people enter and then leave without doing anything), and with prominent trust signals, your rates of bounce decrease because they show credibility.
Several dentists like to maintain a blog to talk about dental treatments or ideas about their activities. The great news is that blogging can be a resource which dentists can support in their web optimization techniques with minor adjustments. At the same time, the blog posts are connected to dental care treatment pages and represent the dentist's expertise for a specific service. If you have an outstanding dental practice throughout the year or recently purchased a new gadget or service, it is ideal to get this in the blog post.
Blog entries may also be used to humanise the dentists and workers, displaying holiday gatherings, things out of town, charitable programs and other non-dentistry tasks. You might use social networking just as you can do a blog post because, in turn, when you write a blog post and add it on the social media pages, both will collaborate in optimising your site.
Online marketing campaigns
Social networking can be a fantastic SEO resource for dentists, particularly if you have experience with social media pages and a desire to communicate with patients and other local organizations on Facebook or Twitter. It also gives you a way of communicating trust and your low risk, plus less critical stuff like charitable events and relatively small promotional offers with your patients.
If you have a website with a low rank, you'll get low visitors, and relatively few people will become patients. It is an excellent move to ensure that the website is optimized and well placed to support clients and potential customers and the website operates for you 24 hours a day. The steps listed above, however, are not one and only steps.
You also have to do something just like cleaning your teeth to ensure the website is safe. I'll talk about that in another post...