My site doesn't appear on Google maps that often, I've got quite a few reviews but it doesn't seem to make much difference. I've got the category in maps too.
There are a few key ways to optimise your Google maps (Google my business), sometimes called local pack listing.
Make sure you've got the primary category set as dentist
Ensure you have your services listed also
add in photographs of yourself, logo and the team
post regular updates
continue to encourage patients to leave reviews.
Ensure that the page is verified
I primarily would recommend you follow Google's own basic guidelines.
And now something which most people miss out:
You absolutely must ensure that The name, address and phone number (known as NAP) Are consistent across all listings around the Internet.
What tends to happen is that, as years go by, practices takeover old premises/businesses or even change their name and directories around the Internet are not kept up-to-date with those changes.
Google wants to know that the place you have listed in Google my business is genuine and all the details are correct, one way it does this is my cross-referencing it across multiple listings around the Internet. Google effectively uses NAP as a ranking signal which contributes to a strong presence in the local pack listings.
If all of those listings are different then your maps listing will not rank as highly.
Some people call this citations management but it is definitely part of a good dental optimisation strategy to make sure everything works in unison.
Hi R,
There are a few key ways to optimise your Google maps (Google my business), sometimes called local pack listing.
Make sure you've got the primary category set as dentist
Ensure you have your services listed also
add in photographs of yourself, logo and the team
post regular updates
continue to encourage patients to leave reviews.
Ensure that the page is verified
I primarily would recommend you follow Google's own basic guidelines.
And now something which most people miss out:
You absolutely must ensure that The name, address and phone number (known as NAP) Are consistent across all listings around the Internet.
What tends to happen is that, as years go by, practices takeover old premises/businesses or even change their name and directories around the Internet are not kept up-to-date with those changes.
Google wants to know that the place you have listed in Google my business is genuine and all the details are correct, one way it does this is my cross-referencing it across multiple listings around the Internet. Google effectively uses NAP as a ranking signal which contributes to a strong presence in the local pack listings.
If all of those listings are different then your maps listing will not rank as highly.
Some people call this citations management but it is definitely part of a good dental optimisation strategy to make sure everything works in unison.
Hope that helps,
Mark