another great question…

Yes, it can be very tempting to keep all of your treatments on a single page making it easier for patients to find however I can pretty much guarantee Google will get confused.

Google's customers are people searching online, Google wants to deliver to its customers absolutely exactly what they want each and every time.

If someone searches and ends up at a poor quality result which doesn't match what they wanted then they won't be happy… And because these are the customers of Google, Google won't be happy either.

So step into the mind of someone searching, perhaps someone searching for dental implants. they may want to know about all of the options for replacing missing teeth, they might want to know about the cost of implants or how many implants they might need.

If someone searched on Google for one of those queries about implants and Google sent them to your treatment page with all of the treatments in one place, this person would be reading about whitening, crowns, hygiene, root canal treatment etc all of this information would be irrelevant.

Google is able to read your webpage and work out what it's about, if it sees information which is not relevant to someone's search it won't send anyone there.

It's therefore incredibly important to keep treatment pages separate to one another, this allows Google to easily identify what each page is about e.g. implants, whitening, crowns, hygiene etc because Google can identify what the page is about and know that it can send customers there, safe in the knowledge that the page is entirely relevant to that search query.

Therefore, I'm afraid, splitting your pages into individual treatments is probably the only way you're going to get your site rank any higher.

hope that helps