by Mark Oborn
Your Dental Marketing Expert
TRAFFIC & CONVERSION OPTIMISATION
Having both, that's the secret to attracting more new patients
In order to dominate dental search phrases in your local area, Google search optimisation for dentists is about understanding 2 primary factors in your seo campaigns:
What prospective patients search for
How Google chooses to display your website
In order to do this one needs to have a good understanding of dentistry and how patients phrase those particular searches (this is known as keyword research), one also needs to have great experience in understanding the Google search algorithm, what works, what doesn't and what leads to a website which gets found high in the search results.
Local SEO is also incredibly important, this is being found in the maps listing on every Google search result which includes a geographical location. The way to do this is to ensure your Name, Address and Phone are consistent across all business listings, this is known as NAP management.
A fundamental part in making the search optimisation work is conversion optimisation.
Even if an SEO company, which offers SEO for dentists, gets you to number 1 on Google for every dental search term possible, how good are they at understanding the patient's intent and therefore optimising for conversions as well?
10,000 visitors to your website from the best search engine optimisation is useless if none of them converts, you miss out on a considerable number of potential patients, don't you?
TRAFFIC OPTIMISATION + CONVERSION OPTIMISATION=
MORE OF THE RIGHT TYPE OF NEW PATIENTS
SEO Courses for dentists
Want to do your own SEO?
No problem, I've put together a comprehensive course which gives you all the information to go about the process yourself.
Getting your site found is a key ingredient in efficient and effective digital marketing.
This course will give you the understanding of what you need to do in order to optimise your website, plus the practical guidance on how to implement it.
If you have access to your own site and wish to get it found in Google, this is the perfect course for you.
The course includes 25 lessons of around 5-10 minutes each.
ANALYSE - how to analyse your website, how Google sees your site and work out what to do
GROW - begin optimising your site with basic strategies
DOMINATE - implement more advanced techniques to begin blowing the competition out of the water.
MY DENTAL SEO
LOCAL MAPS OPTIMISATION
KEY TREATMENT SEO
Don't just trust me, trust these guys
Dental websites optimised for more generic 'treatment' 'location' terms.
UK WIDE SEARCH TERMS
Being found for national search terms without geographic syntax means the pages attract significant traffic, these in turn are shared on forums and discussion groups, this then increases the Domain Authority and the whole website benefits in the search results as Google sees these links as votes. This is typically done with dental blogging.
Images have been cropped for display purposes only, no manipulation of the search results has been undertaken
Mark Oborn MBA
I am the only Digital Dental Marketing Expert to have a Masters Degree in Business* (MBA) majoring in marketing & creativity PLUS have run a dental business for 14 years and been working in dentistry for 23 years as a GDC registered technician. I'm also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach.
I speak the language of dentistry, communication and online marketing fluently.
*MBA awarded by the Open University which has triple accreditation from AMBA (UK), EQUIS (International) and AACSB (United States of America) which puts them in an elite group. Only 1% of all business schools are triple accredited.
SEO HELP VIDEOS
If you'd like to give your own dental search optimisation a go here are a few high quality dental SEO videos to help with your online marketing.
LATEST BLOG POSTS
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The SEO Superstars
We have a small but growing community of dental professionals wanting to optimise their own websites, we have groups and forums for discussion and asking questions, as well as sharing advice on what works for you. Access to the community is free
Begin helping more local people with their dental health using online marketing
Find out how in my free information pack...
✔ How to increase visitors to your website
✔ How to get more visitors to your website to contact you
✔ How to create fun and highly efficient e-mail systems
✔ 'Relationship marketing' using social media
✔ Understanding the snowball effect of great content
✔ Understanding a new patient's decision-making process
I work alone so that everything is 100% under my control. No one else will ever have access to anything that I do for you, it is all totally owned and controlled by me. A typical project with SEO services will include:
Website analysis for Google #1 rankings
Competitor digital marketing analysis. How can we beat them?
Keyword research. What are the local people searching for?
Website SEO - onsite to change the words and phrases to match our research
Website SEO - offsite. Reaching out to other dental/health bloggers to linkback to your site and attract Google 'votes'
Gentle Email marketing campaigns to slowly build relationships with website visitors and increase conversions.
Reputation Management marketing to attract more reviews on Google and Facebook
Use of Social Media B.org social media management software
Facebook page set up, integration in to your website and management
Twitter set up, integration in to your website and management
Google Analytics to track conversions and measure Return on Investment (ROI)
Pay Per Click (PPC) Facebook and Google advertising campaign management
Monthly reports of new patient enquiries including name, phone number and e-mail address in spreadsheet format
Monthly reports of website visibility and dominance
Monthly reports of social media reach and engagement
2 hour virtual consultation to discuss marketing services, your key performance indicators (KPIs), and to understand your existing marketing strategy
Ongoing advice and support with any new digital marketing channels which become available
per month for 12 months. All projects are bespoke so this time frame may vary.
I've worked in dentistry all my life and know you can't claim back VAT, so all fees quoted include VAT.
PRACTICES HELPED SINCE 2008
SOCIAL MEDIA MESSAGES SENT PER MONTH
EMAIL CAMPAIGNS CREATED
CUPS OF COFFEE SINCE 2008