TRAFFIC & CONVERSION OPTIMISATION

Having both, that's the secret to attracting more new patients

In order to dominate dental search phrases in your local area, Google search optimisation for dentists is about understanding 2 primary factors in your seo campaigns:

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1. What prospective patients search for

2. How Google chooses to display your website

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In order to do this one needs to have a good understanding of dentistry and how patients phrase those particular searches (this is known as keyword research), one also needs to have great experience in understanding the Google search algorithm, what works, what doesn't and what leads to a website which gets found high in the search results.

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Local SEO is also incredibly important, this is being found in the maps listing on every Google search result which includes a geographical location. The way to do this is to ensure your Name, Address and Phone are consistent across all business listings, this is known as NAP management.

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Conversion optimisation

A fundamental part in making the search optimisation work is conversion optimisation.

Even if an SEO company, which offers SEO for dentists, gets you to number 1 on Google for every dental search term possible, how good are they at understanding the patient's intent and therefore optimising for conversions as well?

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10,000 visitors to your website from the best search engine optimisation is useless if none of them converts, you miss out on a considerable number of potential patients, don't you?

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TRAFFIC OPTIMISATION + CONVERSION OPTIMISATION=

MORE OF THE RIGHT TYPE OF NEW PATIENTS

SEO Courses for dentists

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Want to do your own SEO?

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No problem, I've put together a comprehensive course which gives you all the information to go about the process yourself.

Getting your site found is a key ingredient in efficient and effective digital marketing.

This course will give you the understanding of what you need to do in order to optimise your website, plus the practical guidance on how to implement it.

If you have access to your own site and wish to get it found in Google, this is the perfect course for you.

The course includes 25 lessons of around 5-10 minutes each.

1. ANALYSE - how to analyse your website, how Google sees your site and work out what to do

2. GROW - begin optimising your site with basic strategies

3. DOMINATE - implement more advanced techniques to begin blowing the competition out of the water.

THE PROOF

Dental websites optimised for more generic 'treatment' 'location' terms.

UK WIDE SEARCH TERMS

Being found for national search terms without geographic syntax means the pages attract significant traffic, these in turn are shared on forums and discussion groups, this then increases the Domain Authority and the whole website benefits in the search results as Google sees these links as votes. This is typically done with dental blogging.

Images have been cropped for display purposes only, no manipulation of the search results has been undertaken